A wide variety of blogging platforms exist to assist individuals and businesses establish, and run, their own blogs. Some of these blogging platforms are on sites completely dedicated to blogging and others are part of social networking and content management websites. The most well known blogging platforms are:
B2evolution: http://www. b2evolution.net
Blogger: https://www.blogger.com
Blogharbor: http://www.blogharbor.com
Boast Machine: http://www.boastology.com
Blog Drive: http://www.blogdrive.com
DasBlog: http://www.dasblog.info
Drupal: http:///www.drupal.org
Expression Engine: http://expressionengine.com
Geeklog: http://www.geeklog.net
Joomla: http://www.joomla.org
Livejournal: http://www.livejournal.com
Mambo: http://www.mamboserver.com
Movable Type: http://www.movabletype.com
Pmachine: http://www.pmachine.com
Serendipity: http://s9y.org
Type Pad: http://www.typepad.com
Wordpress: http://wordpress.org
The first blogging platform I tried was Blogger (http://www.blogger.com). I chose Blogger because it was simple to set up and many people I knew had active, highly trafficked, bloggers accounts. A few businesses I knew of had even set up Blogger accounts, registered domain names, and then redirected their domain traffic to their Blogger accounts, very easy to do and effective if you want to stick to Blogger.
The benefits of using Blogger for me were that it was extremely easy to set up, affiliated with Google, and had a very user friendly dashboard.. There were virtually hundreds of free Blogger templates available that didn’t need that much html knowledge to use. Also (though I didn’t appreciate it at the time) Blogger allows users to earn revenue through Google Adsense (nice).
The cons as far as I was concerned was that other than Google Adsense Blogger doesn’t offer a whole lot of revenue generating opportunities. Also it was a little bit too common. It seemed as though everyone with an interest in blogging had a Blogger account and chances were they were using the same, or very similar, template that I was using.
The cons of the Blogger platform apply to almost all of the blogging platforms that allow users to sign up for free and then supply a free sub domain on their site. A lot of the accessible templates are so heavily used that it is nearly impossible for you to differentiate your message, business, or product from other bloggers on the same platform.
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