Take into consideration also that, answering these comments and communicating with the comment makers (saying thank you) shows readers how you treat customers. I can not tell you how many times a client, or potential client, has posted a comment to one of my blogs telling me that they found an answer to a question they were planning to ask by reading comments left by other users. On some occasions, clients of competitors have left comments saying that they were searching the internet for a resolution to their own issue with another site, and found the answer thanks to my blog. This is very gratifying and tells me that my blog is providing more information than those of my competitors.
Also keep in mind that if you are allowing readers to comment on blog posts you need to take steps to monitor the content of these posts. While there is software available to help prevent comment spam there are always times when some spam will slip through the cracks. Manually monitoring comments will avoid embarrassing situations of inappropriate comments being published on any of your blogs.
If you are somebody that has an existing site, establishing and maintaining a blog is going to drastically increase your traffic to that site. Many blog readers are attracted to a blog site by one, or more, posts on a specific subject. Once the reader is at that blog post they will more than likely explore other products and services they might not have otherwise shown an interest in. If there is a link to your previously established traditional site in your blog, chances are readers will visit that site as well which increases its traffic.
What this does is create an opportunity for free publicity and advertising. Many blog readers are often trying to find news and content for their own site. Your existing traditional site might be just what they were looking for. There have been many times when I have been checking my backlinks and found out that the blog of one of my readers, or former clients, has a link to my blog promoting a certain motivating post or product.
Even if you do not have a definite product to sell, or message to spread, it doesn’t mean that you can’t earn revenue from blogging. Many profitable blog owners are those who started their blogs to use as a personal diary and began doing little things to earn income. First adding ads to the blog and then doing other things to capitalize on traffic and monetize the blog .
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