Now that I was able to take charge of how, and when, information was posted on my new blog site instantly increased my sales, site traffic, and general interest in my domain. Clients no longer felt that the site would always contain the same, out of date information. They knew that in order to catch my latest promotions they would have to subscribe to my blog or bookmark my site to return to it often in order to avoid missing out on anything important.
I put in a great deal of time in setting up my initial blog posts and interacting with my clients. In many cases my posts for the entire week were prepared by Monday and published on the blog at set intervals throughout the week. Each and every time someone commented on a blog post I did my best to respond to it, or acknowledge these comments. Even if it was just to say ‘thank you for reading and commenting’.
Making it possible for users to comment on your blog posts can increase your companies business and reputation tremendously. Many prospective clients make their decision to buy a item or use a service based solely on testimonials and reviews left by other customers. Since comments often offer feedback on your products and services, they can sometimes be more affective than the most expensive, well thought out, advertising campaigns.
These comments can also serve as an unofficial Frequently Asked Questions section. Often surfers are more likely to read the comments on posts that relate to a question or problem they may be experiencing than they are to visit your sites FAQ. By making it possible for clients to post comments publicly, and answering comments publicly, you might keep someone else from asking the same question. This will cut down on the amount of emails you have to answer and phone calls you might otherwise receive.
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