Monday, September 8, 2008

What In The World Is Blogging PT3

What In The World Is Blogging (continuation)

There are many free blog hosts that will not allow users to import JavaScript at all. This means that you will not be able to use Google Adsense or any of the other popular ad income programs. Others, mainly Wordpress (http://www.wordpress.com) will not allow users to participate in paid review programs. Already two potential revenue sources have been cut out for you and your business.

There is also the issue of competition. Most free blog hosts and platforms encourage visitors to browse blogs that contain related content. The host will also include links to their own affiliates and sponsors on your blog. This means that you could easily loose a lot of the traffic that you have generated for your own business or site to a strong competitor.

With that in mind, if you are really interested in earning a profit with your blog you are going to have to invest some money. Having your own personal domain name (this is assuming that you don’t already have one) will amplify your credibility and make your blog eligible for more revenue earning opportunities that are not offered to those hosting their blogs on free sites. Also you will have more control over your blogs design, content, and availability. No more fear of losing traffic or business because the free blog host has gone down or is under going maintenance for several hours or days.

If you are a new blog creator and worried about investing in a domain name and hosting set your mind at ease. Once your blog is up, running, and recognized you will be able to easily earn back the money spent on a domain name and hosting. Most domain registrations range from $1.99 to $10.99 and hosting is often between $4.95 and $10.95 monthly for a basic hosting account.

There are some hosting companies that offer one free domain name for life for as long as you host with. One of the most respected and trustworthy companies which I personally use and recommend is HOSTMONSTER. They offer easy, one click, solutions to help get your blog up and running quickly.
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Another service they offer is a one click install for the Wordpress blog platform which is the only one that I will use for my professional and personal sites. These one click installs are exactly what they are described as. You can easily install the software on your site with one click of your mouse after answering a few questions about what directory you want the blog to be in and what user names/passwords you want for your databases.

Sunday, September 7, 2008

What In The World Is Blogging PT2

What In The World Is Blogging (continuation)

A wide variety of blogging platforms exist to assist individuals and businesses establish, and run, their own blogs. Some of these blogging platforms are on sites completely dedicated to blogging and others are part of social networking and content management websites. The most well known blogging platforms are:

B2evolution: http://www. b2evolution.net
Blogger: https://www.blogger.com
Blogharbor: http://www.blogharbor.com
Boast Machine: http://www.boastology.com
Blog Drive: http://www.blogdrive.com
DasBlog: http://www.dasblog.info
Drupal: http:///www.drupal.org
Expression Engine: http://expressionengine.com
Geeklog: http://www.geeklog.net
Joomla: http://www.joomla.org
Livejournal: http://www.livejournal.com
Mambo: http://www.mamboserver.com
Movable Type: http://www.movabletype.com
Pmachine: http://www.pmachine.com
Serendipity: http://s9y.org
Type Pad: http://www.typepad.com
Wordpress: http://wordpress.org

The first blogging platform I tried was Blogger (http://www.blogger.com). I chose Blogger because it was simple to set up and many people I knew had active, highly trafficked, bloggers accounts. A few businesses I knew of had even set up Blogger accounts, registered domain names, and then redirected their domain traffic to their Blogger accounts, very easy to do and effective if you want to stick to Blogger.

The benefits of using Blogger for me were that it was extremely easy to set up, affiliated with Google, and had a very user friendly dashboard.. There were virtually hundreds of free Blogger templates available that didn’t need that much html knowledge to use. Also (though I didn’t appreciate it at the time) Blogger allows users to earn revenue through Google Adsense (nice).

The cons as far as I was concerned was that other than Google Adsense Blogger doesn’t offer a whole lot of revenue generating opportunities. Also it was a little bit too common. It seemed as though everyone with an interest in blogging had a Blogger account and chances were they were using the same, or very similar, template that I was using.

The cons of the Blogger platform apply to almost all of the blogging platforms that allow users to sign up for free and then supply a free sub domain on their site. A lot of the accessible templates are so heavily used that it is nearly impossible for you to differentiate your message, business, or product from other bloggers on the same platform.